Presents:Positioning High Tech Offerings:
How to Avoid Turning Great Ideas into Square Pegs for Round Holes
SDSIC Breakfast of Champions Series
Far too many high tech firms do a surprisingly inadequate job of positioning their offerings because they fail to ask the right questions about how they and their products or services fit their markets. As a result these companies end up turning what might otherwise have been winning ideas into square pegs for round holes - i.e., poorly conceived offerings that fail to solve problems customers will pay money to solve, that defocus company efforts, and that ultimately fail to produce adequate revenues or returns.
Attendees will be limited to Directors, VPs or C-Levels from technology firms.
We’ll cover:
- How can you affect, influence, or create your positioning?
- How is positioning a company different from positioning a product or a product line
- When should you consider repositioning a product (or an entire company)?
Presenter: Susan Wayo, Revenue Strategist and Principal, The Gendreau Group, LLC
Susan has helped companies in the US and in Europe define, develop, manage, and market high-tech products and services. She has provided leadership and consulting services to companies whose core offerings have included software products and services, telecommunications offerings (cable, wireline, and wireless), outsourced and managed services, and credit and fraud management.
Date:
March 25, 2008
Time:
7:30AM-8:00AM - Networking & Registration
8:00AM-9:30AM - Program
Location:
Sheppard Mullin
12275 El Camino Real
San Diego, CA 92130
Fee:
Member: Register-prepay=$35.00 (Pre-registrer only)
Non-member: Register-prepay=$45.00 (Pre-register only)
March 25, 2008
Time:
7:30AM-8:00AM - Networking & Registration
8:00AM-9:30AM - Program
Location:
Sheppard Mullin
12275 El Camino Real
San Diego, CA 92130
Fee:
Member: Register-prepay=$35.00 (Pre-registrer only)
Non-member: Register-prepay=$45.00 (Pre-register only)
Date:
Tuesday, March 25, 20087:30AM-9:30AM
Add to Calendar
Location:
12275 El Camino RealSan Diego, CA 92130
