The Marketing SIG Presents...
Next Generation Media Marketing: Mobile Communications
--POSTPONED--
Due to an availablility issue with one of our event panelists, this event has been postponed to a later date.
Current registration fees will be refunded and please visit back soon for updated information on the new event time.
Mobile media is rapidly gaining acceptance as one of the marketing and advertising vehicles. Generation Y, Millennials and business users are quickly adopting cell phones and portable devices as the most ubiquitous device for all their needs. Mobile media or portable media is the 21st Century phenomenon of viewing multimedia on a handheld device (mobile phone, PDA, or portable media player) anytime, anywhere. Such companies as Levy, Jeep and others have used mobile television over cell phones to advertise their products to highly select target markets. Other types of advertising on mobile media include podcasting, text messaging, multimedia messaging and clips.
The next generation mobile media offers opportunities for marketers, advertisers as well as many other players and vendors in the value chain. What are the strategies behind utilizing this new medium? How can consumer and B2B technology companies incorporate mobile media in their marketing and communications efforts? Join us for a panel discussion on mobile media and its impact on advertising, marketing as well as a discussion on future trends that will impact players and vendors in the mobile media space.
MODERATOR:
Jayne Hancock, CEO
Hancock Group
Jayne Hancock has had nearly 20 years of success in media and entertainment. Joining start-up DIRECTV in 1995 — ultimately overseeing its domestic marketing and advertising units and helping to launch its international platform — Jayne joined a team of dedicated executives whose mission was to acquire the right customers while retaining and building intense loyalty among existing ones. Prior to DIRECTV, Jayne spent six years as an Associate Athletic Director, both at the University of Southern California and at San Diego State University. In founding JHG, Jayne created a talented resource for multi-channel entities (such as Comcast, Rogers Communications, Cox Communications, and Qualcomm’s “TV to your phone” service, MediaFLO) for content delivery strategy, service packaging, and marketing to both consumers and partners. Jayne received her undergraduate degree from The University of Arizona and a Masters from The University of Southern California.
PANELISTS:
Charles Zahl, Co-Founder/Vice President of Partner Relations
Soapbox Mobile
Charles Zahl, Vice President of Partner Relations and co-founder for Soapbox Mobile, is primarily responsible for client services. In this role, Charles is accountable for anything from post-sales follow-up, campaign development and set-up, to the mobile training of Soapbox Mobile's clients. Charles supervised all new partner relations with aggregators and carriers, in addition to customer contract negotiations. Prior to Soapbox Mobile, Charles held the position of Director of Finance at a San Diego-based global wireless messaging company. In addition to successfully managing all of the company's financial obligations, he was also accountable for all aspects of its international partner and wireless carrier relations, including all global network routing operations. Previously, he worked for Excite@Home, a web portal and broadband Internet access company. He was responsible for financial analysis and budget allocation in addition to creating new financial models for corporate solvency for the Excite@Home Group. Charles has also held several CFO and finance positions at various other start-up companies.
WHEN:
Wednesday, July 25, 2007
7:00AM - Registration & Continental Breakfast
7:30AM - Panel Begins
9:00AM - Event Ends
EVENT HOST:
9255 Towne Centre Drive, Suite 600, San Diego, CA 92121
COST:
$ 10.00 Pre-registration
$ 20.00 At-the-door
SIG CO-CHAIRS:
Reid Carr, Red Door Interactive
Robert Hale, Robert Hale Associates
Liya Sharif, Townsend, Inc.
