Mobile Marketing:
An Annoyance, A Convenience, Or A Revenue Generator?
Mobile media is emerging as one of the new marketing and advertising vehicles of the 21st century, so join us for this discussion on the impact it will have and the future of the mobile media space!
MODERATOR
Jayne Hancock, CEO
JHG-Townsend
Jayne Hancock, former CEO and president of Jayne Hancock Group (JHG), has had nearly 20 years of success in media and entertainment. Jayne joined DIRECTV as a start-up in 1995 where she was ultimately responsible for more than $5 billion in revenue annually. As vice president of consumer marketing, Jayne was responsible for its consumer marketing initiatives and helped to launch a variety of services, including DIRECTV Para Todes, its publishing unit and oversaw all sponsorship activities. While at DIRECTV, Hancock was instrumental in the development of numerous service packages, most notably NFL Sunday Ticket — considered by many to be the most successful sports broadcast package in history. Prior to DIRECTV, Jayne spent six years as an associate athletic director, both at the University of Southern California and at San Diego State University. Early in her career, Jayne’s entrepreneurial spirit led her to co-found Spectator Sports, a San Diego-based sporting event publication company. The experience gained by running her own business has provided Jayne with the unique ability to understand the needs of entrepreneurs in order to create specialized marketing programs that guide JHG-Townsend clients to successfully compete in today’s digital economy.
Upon founding JHG in 2005, Jayne created an invaluable marketing partnership resource for multi-channel entities organizations, such as Comcast, Rogers Communications, Cox Communications, and QUALCOMM’s MediaFLO U.S.A. for content delivery strategy, service packaging and marketing to both consumers and partners. Jayne received her undergraduate degree from the University of Arizona and a Masters from the University of Southern California.
PANELISTS
Lisa Fields, VP, National Sales
Pliq
Lisa Fields joins the Pliq team as vice president of national sales with over 14 yrs experience in the new media community. Prior to Pliq, Lisa was VP, National Sales for LiveUniverse, a video social networking company. Lisa was with ipsh!, a mobile marketing agency, from April ’05 until September ’06 as the Vice President for the South West and Mid West regions. Prior to ipsh!, Lisa was the Director of Sales for go2 Directory Systems, the leading provider in mobile location-based services, where she was responsible for advertising and sponsorship sales, and business development efforts for go2’s reseller network. This was Lisa’s homecoming to go2, as she was originally with the company in a different role a few years prior. She also served on the Board of Directors for the Mobile Marketing Association (MMA) and was an active participant of the MMA Metrics Committee. In October 2001, Lisa joined go2 as Vice President of Strategic Relations, and was responsible for managing and developing the go2 relationship with VeriSign, Inc. Prior to go2, Lisa was Director of Emerging Technologies at and oversaw all advertising and sponsorship sales for the wireless, broadband and iTV platforms. Prior to joining Excite@Home, Lisa was District Sales Manager at DoubleClick. Previously, she held sales management positions at CMP Media and Knowledge Industry PublicationsShe holds a Bachelor of Science degree from California Polytechnic State University.
Elgin Kim, VP Business Development and Sales
Enpocket
With over 8 years in the mobile industry, Elgin Kim has been in “the business” since the inception of mobile data services. Prior to joining Enpocket, Elgin was responsible for spearheading the award-winning WAP automotive site, Edmunds2Go for Edumunds.com. He was on the forefront of mobile advertising by negotiating the first text-based WAP advertising partnerships across all the tier one mobile carriers in the US. Throughout his career, Elgin has worked on projects spanning the mobile ecosystem including interactive voice response, location based services, streaming mobile media, and mobile advertising.
At Enpocket, Elgin is responsible for business development in the West Coast region. He helps brands, media companies, and agencies develop mobile applications and services that build awareness and stickiness.
Dan Flanegan, SVP Brand Marketing
Single Touch Interactive
Dan Flanegan co-founded Soapbox Mobile, a leading mobile marketing platform and services provider, which was recently acquired by Single Touch Interactive in September 2007. While serving as President & CEO of Soapbox, Dan was responsible for the company's vision, market leadership and mission of helping companies improve customer communication via the mobile channel. He was also instrumental in creating a next generation mobile marketing and CRM platform that powers the mobile campaigns of numerous brands and entertainment companies including Levis, MobiTV, Guinness, The Vans Warped Tour, Procter & Gamble, W Hotels and others. Prior to founding Soapbox Mobile, Flanegan served as the Director of Product Management for ClickAction Inc. (now Yesmail), a leading e-marketing software and services company. There he was accountable for designing and implementing the company's email relationship management products. These products continue to power the email campaigns of high profile Fortune 1000 companies. In October, Flanegan will officially launch www.brandanywhere.com, a blog and podcast dedicated to tracking and reviewing mobile marketing and advertising campaigns, the brands that launch them and the technologies that power them.
WHEN
Friday, October 12, 2007
AGENDA
7:00AM - Registration & Continental Breakfast
7:30AM - Event Begins
9:00AM - Event Ends
EVENT HOST
12531 High Bluff Drive, San Diego, CA 92130
COST
$ 10.00 Pre-registration
Please pre-register before noon on October 11, 2007
$ 20.00 At-the-door
Reid Carr, Red Door Interactive
Liya Sharif, JHG-Townsend
Jackie Evory, Nokia
Dan Flanegan, Single Touch Interactive
Carlton O'Neal, Proximetry
Date:
Friday, October 12, 20077-9am
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