The Digital Media SIG Presents...
Dressing U
p Your Video To Go Mobile
Dressing Up Your Video To Go Mobile
"Our industry is at an important crossroads...operators need to invest to bring important mobile internet services to life...we can't sit back and become bit pipes." - Arun Sarin, CEO - Vodafone
Date:
Tuesday, February 26, 2008
Time:
7:00am Registration/ Networking
7:30am Event Begins
9:00am Event Ends
Mobile TV holds great potential for both operators and content owners, but delivering a compelling entertainment experience to consumers is a major technical challenge. Not only must video content be very heavily compressed, but it must also be delivered, over a variety of network architectures, to handsets with a myriad of different characteristics including screen size, shape & resolution; processor speed; and available memory.
This presentation provides an overview of the technical challenges and opportunities for video encoding for a mobile platform. Many of these challenges are not unlike the video encoding challenges presented in traditional broadcast television application. The presentation will show some examples of how conventional broadcast television processing techniques can be “repurposed” for mobile TV content processing. The image processing techniques critical to achieving a compelling end-user experience already exist, having been developed for broadcast TV applications, but many of these are not widely known in the wireless market. The presentation describes how sophisticated image processing techniques originally developed for high-end film & broadcast applications can be used to deliver a significantly enhanced mobile TV viewing experience, while at the same time saving enabling network operators to raise revenue and lower costs.
This presentation provides an overview of the technical challenges and opportunities for video encoding for a mobile platform. Many of these challenges are not unlike the video encoding challenges presented in traditional broadcast television application. The presentation will show some examples of how conventional broadcast television processing techniques can be “repurposed” for mobile TV content processing. The image processing techniques critical to achieving a compelling end-user experience already exist, having been developed for broadcast TV applications, but many of these are not widely known in the wireless market. The presentation describes how sophisticated image processing techniques originally developed for high-end film & broadcast applications can be used to deliver a significantly enhanced mobile TV viewing experience, while at the same time saving enabling network operators to raise revenue and lower costs.
SPEAKER:
 |
Joe Zaller VP, Strategic Marketing, Snell & Wilcox Joe has more than 15 years experience in the digital media industry, including work in the broadcast, cable & satellite and IPTV markets on both sides of the Atlantic. His experience encompasses all aspects of marketing, including strategic development, product management, marketing communications, partnership management and business development.
Joe joined Snell & Wilcox in 1988 and led the company's global marketing strategy throughout its rapid early growth phase before leaving in 1998 to become VP of US Marketing at Irdeto Access, a leading provider of conditional access control systems for cable, satellite, IPTV and mobile networks. At Irdeto he was responsible for the product management of the company's IP conditional access system which has now been deployed in a variety of IPTV and mobile video applications. Joe rejoined Snell & Wilcox in 2003 as VP Marketing and is responsible for the company's marketing strategy and market segment activities. He holds a BS Business Administration and BA Philosophy from Villanova University, and an MBA from the University of California, Irvine. |
HOST:
12255 El Camino Real, Suite 300, San Diego, CA 92130
COST:
$10.00 Pre-registration
$20.00 At the door
SIG Co-Chairs:
Vinay Sathe, Multirate Systems
Steve Morley
Date:
Tuesday, February 26, 20087:00AM-9:00AM
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