The New Mobile Entertainment SIG Presents:
Date:
April 17, 2008
Time:
5:30pm - Registration/ Networking
6:00pm - Event Begins
7:30pm - Event Ends
Location:
The Grand Del Mar
5300 Grand Del Mar Court
San Diego, CA 92130
Food & Beverages provided by:
Cost:
$10.00 - Pre-registration
$20.00 - At the door
SIG Co-Chairs:
Joel Garcia, CMTech Partners
Nelson Gayton, UCLA Entertainment Media Management Institute
Rick Kornfeld
Barbara Oppelz, Nokia
Rajiv Rainier, Sony
Maria Sendra, Baker & McKenzie LLP
Mark Tulkki, Nextwave
The Future of Mobile Entertainment
How New Technologies, Business Models and Consumer Preferences are Shaping the Industry
Date:
April 17, 2008
Time:
5:30pm - Registration/ Networking
6:00pm - Event Begins
7:30pm - Event Ends
For several years now, mobile entertainment has been hyped as the next big thing in telecommunications and consumer electronics. Early launches of services like Verizon’s Vcast, MobiTV and Apple’s iTunes have given way to a diverse set of new platforms and service models such as Apple’s Video iPod, Qualcomm’s MediaFLO and NextWave’s TDtv and MXtv. Despite the continued investment by vendors and service providers, these mobile entertainment technologies face significant competition for people’s time, not least from other applications on the device itself. Where, how (which platforms) and why do people consume mobile entertainment? What elements need to be in place to offer a seamless and compelling consumer experience? Apple has shown with its services and products that making technology that is simple for consumers to get what they want by making the complex technology easy and intuitive to use is one of the keys for future entertainment services and devices. What are the real world barriers to achieving this, and how can they be overcome? And ultimately, what are the characteristics among current mobile entertainment mediums that set them apart from their competitors and help them to both find and cement their niche in the media landscape?
This session, with panelists from a diverse range of analyst and mobile entertainment companies, will explore the options and the current state of the mobile entertainment market, and will highlight the criteria behind current mobile entertainment successes.
MODERATOR:
Brian Fleisher
Vice President, Business Development, M:Metrics
As vice president, business development, Brian Fleisher is responsible for building partnerships and strategic initiatives for M:Metrics. Before joining M:Metrics, Fleisher developed strategies and business plans to extend Amazon's brand into mobile. In this role, he worked closely with the leading wireless companies including Nokia, which shipped the N73 with Amazon software included. As director, business development for AT&T Wireless, Fleisher was instrumental in bringing new wireless data services and technologies to market. Fleisher played a key role in launching the Ogo data messaging device and service through partnerships with device developers, network platform providers and portal partners AOL, MSN and Yahoo!. Prior to his role at AT&T, Fleisher served as director, business development at RealNetworks, where he defined and executed strategies with mobile companies to deliver rich media over wireless networks. In this capacity, he secured a multi-year alliance between Real and Nokia, and agreements with Ericsson, Intel, PalmSource, Symbian and Texas Instruments. Fleisher began his career in the technology sector at Adobe Systems, where he spent seven years in various international sales and business development positions. Fleisher received his Bachelor's degree from the University of Washington, and studied international business at the University of the Pacific in Stockton, California.
PANELISTS:
Nandhu Nandhakumar
SVP Advanced Technology, LG Electronics
Nandhu Nandhakumar is currently SVP Advanced Technology at LG Electronics, where he sets corporate business and technology strategy related to media delivery to network-connected devices. He leads standards development activities in this area and is responsible for establishing strategic business and technology partnerships. Earlier, Nandhu served as CTO and VP Engineering of Triveni Digital, an LG Electronics company, where he led the development of products for the management and monitoring of metadata and data in DTV signals. These products have been deployed globally in broadcast stations, network uplinks and cable head-ends of the world's largest media companies. He has also served on the faculties of UT Austin and University of Virginia, Charlottesville, and as founder/director of the image and video processing group at LG Electronics Research Center, Princeton, where he led MPEG standards activities and technology development for networked multimedia devices. Nandhu has a B.E. in Communications Engineering from Madras University, a M.S. in Computer Engineering from the University of Michigan, Ann Arbor, and a Ph.D. in Electrical Engineering from UT Austin. He is a senior member of the IEEE's Consumer Electronics Society and member of the Board of Directors of ATIS and the Coral Consortium.
Jon Hambidge
EVP & Chief Marketing Officer, NextWave Network Products
Jon Hambidge is Executive Vice President and Chief Marketing Officer of NextWave Network Products, overseeing all global marketing strategy and initiatives, a position he held at the IPWireless subsidiary prior to NextWave’s corporate realignment. He is also responsible for the company’s business development initiatives to build the ecosystem for the Company’s technologies. Prior to joining IPWireless in 2001, Mr. Hambidge ran various marketing functions for NorthPoint Communications, a national DSL provider in the United States, including brand and acquisition marketing, channel marketing, marketing strategy, and a number of strategic marketing partnerships. Prior to joining NorthPoint, Hambidge spent over seven years at Charles Schwab & Co. in a variety of marketing and product management functions. Mr. Hambidge holds a M.B.A. from The Haas School of Business, the University of California, Berkeley and a B.A. in Economics and Rhetoric from the University of California, Berkeley.
Jason Kenagy
Vice President, Product Management, MediaFLO USA
David Tokunaga
Director of Technology Marketing, Nokia
David Tokunaga is a veteran in the mobile industry with more than 15 years experience. He currently serves as the Director of Technology Marketing for Nokia’s CDMA device group. Tokunaga’s team is responsible for setting technology strategy for devices by evaluating new services and technologies. Previous to Nokia, Tokunaga held marketing and product management roles at Sprint PCS, Geoworks and Neopoint. He led the deployment of the first location-based mobile phone service in North America as well as launched the first mobile commerce marketing service in the U.S. He holds several patents in mobile advertising and user interface control. Tokunaga is a member of the National University Master’s in Wireless Communication Advisory Board and is co-chair of CDG’s Global Handset Requirements for CDMA (GHRC). Tokunaga holds a M.B.A. from Brunel University London, England.
Brian Fleisher
Vice President, Business Development, M:Metrics
As vice president, business development, Brian Fleisher is responsible for building partnerships and strategic initiatives for M:Metrics. Before joining M:Metrics, Fleisher developed strategies and business plans to extend Amazon's brand into mobile. In this role, he worked closely with the leading wireless companies including Nokia, which shipped the N73 with Amazon software included. As director, business development for AT&T Wireless, Fleisher was instrumental in bringing new wireless data services and technologies to market. Fleisher played a key role in launching the Ogo data messaging device and service through partnerships with device developers, network platform providers and portal partners AOL, MSN and Yahoo!. Prior to his role at AT&T, Fleisher served as director, business development at RealNetworks, where he defined and executed strategies with mobile companies to deliver rich media over wireless networks. In this capacity, he secured a multi-year alliance between Real and Nokia, and agreements with Ericsson, Intel, PalmSource, Symbian and Texas Instruments. Fleisher began his career in the technology sector at Adobe Systems, where he spent seven years in various international sales and business development positions. Fleisher received his Bachelor's degree from the University of Washington, and studied international business at the University of the Pacific in Stockton, California.
PANELISTS:
Nandhu Nandhakumar
SVP Advanced Technology, LG Electronics
Nandhu Nandhakumar is currently SVP Advanced Technology at LG Electronics, where he sets corporate business and technology strategy related to media delivery to network-connected devices. He leads standards development activities in this area and is responsible for establishing strategic business and technology partnerships. Earlier, Nandhu served as CTO and VP Engineering of Triveni Digital, an LG Electronics company, where he led the development of products for the management and monitoring of metadata and data in DTV signals. These products have been deployed globally in broadcast stations, network uplinks and cable head-ends of the world's largest media companies. He has also served on the faculties of UT Austin and University of Virginia, Charlottesville, and as founder/director of the image and video processing group at LG Electronics Research Center, Princeton, where he led MPEG standards activities and technology development for networked multimedia devices. Nandhu has a B.E. in Communications Engineering from Madras University, a M.S. in Computer Engineering from the University of Michigan, Ann Arbor, and a Ph.D. in Electrical Engineering from UT Austin. He is a senior member of the IEEE's Consumer Electronics Society and member of the Board of Directors of ATIS and the Coral Consortium.
Jon Hambidge
EVP & Chief Marketing Officer, NextWave Network Products
Jon Hambidge is Executive Vice President and Chief Marketing Officer of NextWave Network Products, overseeing all global marketing strategy and initiatives, a position he held at the IPWireless subsidiary prior to NextWave’s corporate realignment. He is also responsible for the company’s business development initiatives to build the ecosystem for the Company’s technologies. Prior to joining IPWireless in 2001, Mr. Hambidge ran various marketing functions for NorthPoint Communications, a national DSL provider in the United States, including brand and acquisition marketing, channel marketing, marketing strategy, and a number of strategic marketing partnerships. Prior to joining NorthPoint, Hambidge spent over seven years at Charles Schwab & Co. in a variety of marketing and product management functions. Mr. Hambidge holds a M.B.A. from The Haas School of Business, the University of California, Berkeley and a B.A. in Economics and Rhetoric from the University of California, Berkeley.
Jason Kenagy
Vice President, Product Management, MediaFLO USA
Jason Kenagy is vice president of product management for MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated that is revolutionizing the mobile entertainment experience. MediaFLO USA aggregates premium, full-length content from the best-known entertainment brands, delivering a mobile entertainment service, called FLO TV, to mobile phones via a dedicated nationwide multicast network. In his role, Kenagy serves as the product management lead, defining and spearheading MediaFLO USA’s product roadmaps and service strategy. Kenagy played a key role in the successful commercial launch of MediaFLO USA’s service, called FLO TV, in March 2007. Since joining QUALCOMM in 1995, Kenagy has formed and led teams that have significantly contributed to the Company’s success. Most recently, Kenagy served as senior director of product management for QUALCOMM Internet Services (QIS), where he led product feature planning and development of all BREW device elements, as well as other QIS wireless application and service developments. Prior to that role, Kenagy spent five years leading efforts in user interface design, software product management, and market intelligence for QUALCOMM Consumer Products (QCP), the company’s handset division which was sold to Kyocera Wireless in the first half of 2000. At QCP he was responsible for leading the design and feature inclusion efforts for several mobile phone models; millions of those mobile phone units are in use today.
David Tokunaga
Director of Technology Marketing, Nokia
David Tokunaga is a veteran in the mobile industry with more than 15 years experience. He currently serves as the Director of Technology Marketing for Nokia’s CDMA device group. Tokunaga’s team is responsible for setting technology strategy for devices by evaluating new services and technologies. Previous to Nokia, Tokunaga held marketing and product management roles at Sprint PCS, Geoworks and Neopoint. He led the deployment of the first location-based mobile phone service in North America as well as launched the first mobile commerce marketing service in the U.S. He holds several patents in mobile advertising and user interface control. Tokunaga is a member of the National University Master’s in Wireless Communication Advisory Board and is co-chair of CDG’s Global Handset Requirements for CDMA (GHRC). Tokunaga holds a M.B.A. from Brunel University London, England.
Location:
The Grand Del Mar
5300 Grand Del Mar Court
San Diego, CA 92130
Food & Beverages provided by:
Cost:
$10.00 - Pre-registration
$20.00 - At the door
SIG Co-Chairs:
Joel Garcia, CMTech Partners
Nelson Gayton, UCLA Entertainment Media Management Institute
Rick Kornfeld
Barbara Oppelz, Nokia
Rajiv Rainier, Sony
Maria Sendra, Baker & McKenzie LLP
Mark Tulkki, Nextwave
Date:
Thursday, April 17, 20085:30PM-7:30PM
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Location:
5300 Grand Del Mar CourtSan Diego, CA 92130
