The Digital Media SIG Presents...

Internet Radio in the 21st Century: I'm all Ears!

Thursday, May 8th 2008

7:30AM - Registration/Networking
8:00AM - Event Begins
9:15AM - Event Ends

Whether Ross Perot's famous quote from his presidential campaign a few years ago was referring to Internet radio or not, we'll only speculate.  However, while the glitzy buzz of the dot-com era of Internet radio has faded, many media companies and smaller specialized "netcasters" have found that using real-time live radio-like programming on the Internet can be a valuable method for extending the reach of their media business.  This SIG discussion panel brings together three experts with a wealth of experience in how to use the capabilities of Internet radio to get your message out there to audiences that might otherwise never listen in. Whether it is simulcasting an AM or FM broadcast radio channel or delivering specialized content made specifically for Internet distribution, these panelists will address some of the key issues that face current and potential Internet radio broadcasters and listeners.  Some of the topics we'll discuss include:
  • In this age of podcasting, mobile TV, and YouTube, how does Internet radio fit into the competitive landscape for ears?
  • What kinds of people listen to Internet radio and why?
  • How does Internet radio augment or compete with other forms of mass media?
  • What kinds of programs get the most interest on Internet radio?
  • How does anyone make money (or do they) on Internet radio?
  • What does the future hold?
So bring your questions, and your ears, to hear the answers from our panel of experts.

Chris Jennewein
VP Internet Sites,   Union-Tribune Publishing, Co.

Chris Jennewein is Vice President of Internet Sites for the Union-Tribune Publishing Co. He heads up the Union-Tribune's successful Web site,, which reaches more than 2 million people in a typical month. The U-T has launched two Internet radio ventures: the all-music and community-oriented Jennewein has led new media departments at Knight Ridder and Cox Newspapers. At Knight Ridder's San Jose Mercury News, he launched the first complete online newspaper, Mercury Center, in 1993. He has also been an editor and reporter at newspapers in Atlanta, Memphis and Tampa. He serves on the boards of several local business organizations, including the San Diego Regional Economic Development Corporation, the San Diego Convention and Visitors Bureau, and the AeA San Diego Council. Jennewein is a graduate of the University of Pennsylvania and the London School of Economics. He lives in Del Mar with his wife, Emily, and twin teenage daughters, Maddy and Penny.

Neil Senturia
CEO   Blackbird Ventures

Neil Senturia has more than 30 years of diverse entrepreneurial endeavors.  His wide range of experiences includes starting two software companies, serving as CEO of a third, real estate development, and screen writing for popular television sit-coms.  Currently, he is the CEO of Blackbird Ventures which invests in early stage technology companies, and he is the CEO of Quanlight which is developing the next generation of red LEDs.  In addition, Neil is the creator and co-host along with his wife, Barbara Bry, of an Internet radio show and podcast about entrepreneurship: I'm There for You Baby, The Entrepreneur's Guide the Galaxy. The show airs live on SignOnRadio.

John Decker
Radio Program Director, KPBS
John Decker is the Radio Program Director at KPBS. He leads the news, programming, and talk show units of the station, which averages a quarter of a million listeners per week. The station is a pioneer of online public media content, being one of the first to offer online streaming, online stories, podcasts, and other interactive features. KPBS was one of the first radio stations in San Diego to broadcast a digital signal, and the first to offer multiple streams over the air. Decker has worked for Wisconsin Public Radio prior to moving to San Diego. He has served on the board of the Public Radio Program Directors association and played an integral part in developing the Core Values of Public Radio body of research. Decker has also been an instructor at SDSU, teaching Infrastructure of the Information Age for 5 years. Decker is a graduate of the University of Wisconsin Madison, and has a Master's Degree in Telecommunications Management from SDSU. He lives in the College Area with his wife Malin, daughter Karolina, and two cats.

Chris Murch
Founder & President,
Chris Murch Graduated from the U.S. Naval Academy, Annapolis, MD in 1983, commissioned a Marine Corps Officer and served 5 years to repay his Annapolis education.  Promoted early to rank of Captain, USMC, personally decorated by President Reagan.  Upon resigning his commission in the Marine Corps, moved to San Diego where he currently owns 4 companies including -- "The Worldwide Leader In Internet Talk".  wsRadio started broadcasting in 2001 with 5 shows and became profitable after the first year with a unique business model that includes partnering with corporations, associations and individuals to produce targeted Internet Talk Shows.  Shows include eBay Radio for eBay Inc, PriceWaterHouseCoopers Radio, Washington Times Radio, PayPal Radio, American Marketing Association's "Marketing News Radio" and over 120 other business, health, hobby, sports, political and special interest shows. The wsRadio online listenership will exceed 3 million listeners in the next 30-60 days.


12544 High Bluff Drive, Ste 300
San Diego, CA 92130


$10.00 Pre-registration
$20.00 At the door

Steven Morley
Vinay Sathe


Thursday, May 08, 2008
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12544 High Bluff Drive, 3rd Floor
San Diego, CA 92130