The New Mobile Entertainment SIG Presents:
Date:
September 25, 2008
Time:
5:30pm - Registration/Networking
6:00pm - Event Begins
7:30pm - Event Ends
PANELISTS:
Madeline Herdrich
Vice President of Mobile, North America, Paramount Pictures Digital Entertainment Group
Madeline Herdrich serves as Vice President of Mobile, North America, for Paramount Pictures Digital Entertainment Group. In this role, Madeline is charged with the overall distribution, marketing and operations of the North American Mobile business. Previously, Madeline served as Sr. Director of Consumer Business Development at AT&T Mobility, where she led the content strategy and execution of new business initiatives for Video, WAP and messaging applications and services. Prior to AT&T Mobility, Madeline held key leadership positions with major Internet, Telecommunications and Entertainment organizations, including her role as Business Development Executive for Prodigy Internet where she was a member of the executive management team that took the company public in February 1999 and transformed it into the nation's largest consumer DSL ISP. Madeline holds a Juris Doctorate from American University, Washington College of Law.
Daniel Tibbets
Executive Vice President, GoTV Networks, Inc.
Daniel Tibbets brings substantial traditional and new media experience in the entertainment field to GoTV Networks. Prior to joining GoTV, he spent 16 years at the vortex of the entertainment industry and has held several senior executive roles in production and development for companies such as CBS Enterprises, Fireworks Television, Inc., Papazian-Hirsch Entertainment, and Twentieth Television.
At Twentieth Television, Tibbets ran FOXLAB, Inc. where he co-created and developed the first ever original content mobisodes, “Love and Hate” and “Sunset Hotel,” which launched in February 2005. Tibbets also developed the first convergence program to air on broadcast television at FOXLAB and is credited with the development and sale of the HBO series “ROME” from his work at Papazian-Hirsch. Tibbets graduated from Arizona State University where he earned a Bachelor of Science degree in Marketing with an emphasis in International marketing and business.
Paul Falzone
President, Americas EVP & Business Development, SDI Media Group
Paul Falzone is a board member and oversees the American operations and global sales for SDI Media Group, the world's largest provider of subtitling and dubbing services to the entertainment industry. With operations in 32 countries and a full-time and freelance staff of over 6000 people, SDI is the market leader in providing translation services to the world's largest media companies. SDI Media is owned by Elevation Partners, a $1.9 billion private equity firm that makes investments in market-leading media, entertainment, and consumer-related businesses. Paul joined SDI in 2002. Prior to that he was President of MediaMix Marketing, a Los Angeles based entertainment marketing firm and wholly owned subsidiary of Hersch and Company. Paul graduated with Honors with a BA in Political Science and International Studies from Northwestern University.
MODERATOR:
Kevin J. Greene
Associate Professor, IP & Entertainment Law, Thomas Jefferson School of Law
A native New Yorker, former U.S. Marine, and graduate of the Yale Law School, Greene was recently selected by peers in the San Diego intellectual property bar as one of the Top Ten Intellectual Property (“IP”) attorneys in San Diego County, and has developed a national reputation as an IP scholar. Greene is a leading expert on the subject of blues, jazz and copyright law, and has published law review articles on copyright, trademark, music and motion picture law issues. Prior to becoming a professor at Thomas Jefferson School of Law, Greene practiced corporate litigation at the blue chip New York firm law firm of Cravath, Swaine & Moore, and entertainment and IP law at Frankfurt, Garbus, Klein and Selz, a leading New York entertainment boutique firm and represented clients such as Time-Warner/HBO, film producer Spike Lee, pop singer Bobby Brown, TV star Geraldo Rivera and the ground-breaking rap group Public Enemy. He has also served as a visiting professor at both the University of San Diego (“USD”) School of Law, where he taught Entertainment Law and a seminar on the Right of Publicity, and at Hofstra University School of Law in New York. Professor Greene is a member of the American Intellectual Property Law Association’s (“AIPLA”) Trademark Litigation Committee, and of the San Diego Lawyer Magazine’s Editorial Advisory Board. He speaks nationally and internationally on IP and entertainment law-related topics before groups such as Practicing Law Institute’s s (“PLI”) seminar “Counseling Clients in the Entertainment Industry”, the ABA’s Section on Intellectual Property Law, the Black Entertainment and Sports Lawyers’ Association (“BESLA”), the Association of American Law Schools (“AALS”), the Intellectual Property Scholar’s Conference, the San Diego County Bar Association, and the corporate legal departments of hi-tech and entertainment industry companies.
Location:
The Grand Del Mar
5300 Grand Del Mar Court
San Diego, CA 92130
Cost:
$10.00 Pre-Registration (Please pre-register by noon on September 25)
$20.00 At-the-door
Food & Beverages provided by:
SIG Co-Chairs:
Joel Garcia, CMTech Partners
Nelson Gayton, UCLA Entertainment Media Management Institute
Rick Kornfeld, Kornfeld Consulting
Mark Tulkki, Nokia
Rajiv Rainier, Sony
Maria Sendra, Baker & McKenzie LLP
Barbara Oppelz, Oppelz Consulting
Trends in Digital Distribution
Production, Distribution and Advertising
Date:
September 25, 2008
Time:
5:30pm - Registration/Networking
6:00pm - Event Begins
7:30pm - Event Ends
The rapidly evolving digital technologies and devices ecosystem has since the 1990’s reduced the exclusive control media companies once enjoyed over distribution of content and has shifted more of that control to the consumer. Electronic devices such as interactive television, mobile television over cell phones and other connected multi media devices require a new mindset compared to passive viewing of the past. Technologies that enable online services for hosting user generated video content such as YouTube, Google Video, and social networking sites such as MySpace and Facebook enable consumer to use and transmit content, and to create content or to modify it. As studios acquire new media sites, will the markets for these products expand? Has this trend opened up the creative process, and how can new advertising models compensate for the overall value of the large user base and increased competitiveness in today’s digital distribution era by retaining the consumer?
This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. It will include a panel discussion by selected players in new media trends and service concepts, business strategists, advertisers, new technologists and IP experts to discuss delivery effectiveness and management of digital distribution. During the panel discussion, strategy, key takeaways, predictions, forecasts and recommendations for digital distribution will be presented. The focus will be on consumer and digital distribution, online content and mobile consumer electronics, and monetization of digital media via advertising.
This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. It will include a panel discussion by selected players in new media trends and service concepts, business strategists, advertisers, new technologists and IP experts to discuss delivery effectiveness and management of digital distribution. During the panel discussion, strategy, key takeaways, predictions, forecasts and recommendations for digital distribution will be presented. The focus will be on consumer and digital distribution, online content and mobile consumer electronics, and monetization of digital media via advertising.
PANELISTS:
Madeline Herdrich
Vice President of Mobile, North America, Paramount Pictures Digital Entertainment Group
Madeline Herdrich serves as Vice President of Mobile, North America, for Paramount Pictures Digital Entertainment Group. In this role, Madeline is charged with the overall distribution, marketing and operations of the North American Mobile business. Previously, Madeline served as Sr. Director of Consumer Business Development at AT&T Mobility, where she led the content strategy and execution of new business initiatives for Video, WAP and messaging applications and services. Prior to AT&T Mobility, Madeline held key leadership positions with major Internet, Telecommunications and Entertainment organizations, including her role as Business Development Executive for Prodigy Internet where she was a member of the executive management team that took the company public in February 1999 and transformed it into the nation's largest consumer DSL ISP. Madeline holds a Juris Doctorate from American University, Washington College of Law.
Daniel Tibbets
Executive Vice President, GoTV Networks, Inc.
Daniel Tibbets brings substantial traditional and new media experience in the entertainment field to GoTV Networks. Prior to joining GoTV, he spent 16 years at the vortex of the entertainment industry and has held several senior executive roles in production and development for companies such as CBS Enterprises, Fireworks Television, Inc., Papazian-Hirsch Entertainment, and Twentieth Television.
At Twentieth Television, Tibbets ran FOXLAB, Inc. where he co-created and developed the first ever original content mobisodes, “Love and Hate” and “Sunset Hotel,” which launched in February 2005. Tibbets also developed the first convergence program to air on broadcast television at FOXLAB and is credited with the development and sale of the HBO series “ROME” from his work at Papazian-Hirsch. Tibbets graduated from Arizona State University where he earned a Bachelor of Science degree in Marketing with an emphasis in International marketing and business.
Paul Falzone
President, Americas EVP & Business Development, SDI Media Group
Paul Falzone is a board member and oversees the American operations and global sales for SDI Media Group, the world's largest provider of subtitling and dubbing services to the entertainment industry. With operations in 32 countries and a full-time and freelance staff of over 6000 people, SDI is the market leader in providing translation services to the world's largest media companies. SDI Media is owned by Elevation Partners, a $1.9 billion private equity firm that makes investments in market-leading media, entertainment, and consumer-related businesses. Paul joined SDI in 2002. Prior to that he was President of MediaMix Marketing, a Los Angeles based entertainment marketing firm and wholly owned subsidiary of Hersch and Company. Paul graduated with Honors with a BA in Political Science and International Studies from Northwestern University.
MODERATOR:
Kevin J. Greene
Associate Professor, IP & Entertainment Law, Thomas Jefferson School of Law
A native New Yorker, former U.S. Marine, and graduate of the Yale Law School, Greene was recently selected by peers in the San Diego intellectual property bar as one of the Top Ten Intellectual Property (“IP”) attorneys in San Diego County, and has developed a national reputation as an IP scholar. Greene is a leading expert on the subject of blues, jazz and copyright law, and has published law review articles on copyright, trademark, music and motion picture law issues. Prior to becoming a professor at Thomas Jefferson School of Law, Greene practiced corporate litigation at the blue chip New York firm law firm of Cravath, Swaine & Moore, and entertainment and IP law at Frankfurt, Garbus, Klein and Selz, a leading New York entertainment boutique firm and represented clients such as Time-Warner/HBO, film producer Spike Lee, pop singer Bobby Brown, TV star Geraldo Rivera and the ground-breaking rap group Public Enemy. He has also served as a visiting professor at both the University of San Diego (“USD”) School of Law, where he taught Entertainment Law and a seminar on the Right of Publicity, and at Hofstra University School of Law in New York. Professor Greene is a member of the American Intellectual Property Law Association’s (“AIPLA”) Trademark Litigation Committee, and of the San Diego Lawyer Magazine’s Editorial Advisory Board. He speaks nationally and internationally on IP and entertainment law-related topics before groups such as Practicing Law Institute’s s (“PLI”) seminar “Counseling Clients in the Entertainment Industry”, the ABA’s Section on Intellectual Property Law, the Black Entertainment and Sports Lawyers’ Association (“BESLA”), the Association of American Law Schools (“AALS”), the Intellectual Property Scholar’s Conference, the San Diego County Bar Association, and the corporate legal departments of hi-tech and entertainment industry companies.
Location:
The Grand Del Mar
5300 Grand Del Mar Court
San Diego, CA 92130
Cost:
$10.00 Pre-Registration (Please pre-register by noon on September 25)
$20.00 At-the-door
Food & Beverages provided by:
SIG Co-Chairs:
Joel Garcia, CMTech Partners
Nelson Gayton, UCLA Entertainment Media Management Institute
Rick Kornfeld, Kornfeld Consulting
Mark Tulkki, Nokia
Rajiv Rainier, Sony
Maria Sendra, Baker & McKenzie LLP
Barbara Oppelz, Oppelz Consulting
Date:
Thursday, September 25, 20085:30PM-7:30PM
Add to Calendar
Location:
5300 Grand Del Mar CourtSan Diego, CA 92130
