CommNexus Presents:
From Concept to Consumer:
Date
April 7, 2009
Time
7:00AM Registration/ Networking/ Breakfast
7:30AM Program Begins
9:00AM Program Ends
About
Who should attend:
Speaker:
Phil Baker
Host:
Cooley Godward
4401 Eastgate Mall
San Diego, CA 92121
COST:
$10.00 Pre-registration
EVENT IS FULL - REGISTRSTION IS CLOSED - NO WALK-INS ALLOWED
From Concept to Consumer:
How to Turn Ideas Into Money
Date
April 7, 2009
Time
7:00AM Registration/ Networking/ Breakfast
7:30AM Program Begins
9:00AM Program Ends
About
Phil Baker, author of “From Concept to Consumer: How to Turn Ideas Into Money,” will walk you through how to turn a good idea into a profitable product, while avoiding the numerous pitfalls along the way. Throughout Phil’s career, he has been associated with many defining consumer technology companies and products such as Polaroid's SX-70 camera, Apple's Newton MessagePad and PowerBooks, and many more, and will share with you what’s involved in taking a concept and transforming it into a successful product, based on what he has seen and experienced for more than three decades.
Creating a successful product is much more than coming up with the idea; in fact, that's usually the easiest part. It's much more about what happens after. It involves a wide range of activities that bring together all sorts of disciplines, everything from engineering to product management to distribution to marketing. Each of these activities is much like a link in a chain. When one link fails, the entire endeavor can fail. He will discuss the real-life, day-to-day issues, whose solutions often vary from conventional thinking.
This event is not just for those involved in bringing out their own product, but also for those just curious about what’s involved and how things work behind the scenes that rarely get exposed. Key points that will be discussed include the new rules of product development, what else matters besides the product idea, top 10 rules for taking your product from concept to consumer, legal advice and when to ignore it, and the “smiley curve.”
Who should attend:
Entrepreneurs who work by themselves, as well as those involved in product related activities in both small and large companies. Anyone who is involved in the process of transforming ideas into products.
Speaker:
Phil Baker
Author, From Concept to Consumer: How to Turn Ideas into Money
Phil Baker has been involved in all aspects of product development for the consumer technology market for his entire career, with extensive experience in leveraging Asian companies for cost-effective and fast-to-market product development and manufacturing. He has a strong and varied background in business and product strategy in the high-technology sector.
Phil has played key roles in developing the innovative flagship technologies and products of many leading companies, including Apple, Seiko, Polaroid, Atari, Polycom, Proxima, Think Outside, and others. He cofounded Think Outside, the company that created one of the most popular PDA accessories ever, the Stowaway folding keyboard. He received a B.S. in physics from Worcester Polytechnic Institute, an M.S. in engineering from Yale University, an M.B.A. from Northeastern University, and holds more than 30 patents.
Phil currently consults to companies in the United States and Asia in product, business, and market development and writes the technology column for the San Diego Daily Transcript. Phil was recipient of the 2005 Robert H. Goddard Alumni Award from WPI for Outstanding Professional Achievement and was the San Diego Ernst & Young Entrepreneur of the Year for Consumer Products in 2001. He resides with his wife, Jane, in Solana Beach, California.
Phil Baker has been involved in all aspects of product development for the consumer technology market for his entire career, with extensive experience in leveraging Asian companies for cost-effective and fast-to-market product development and manufacturing. He has a strong and varied background in business and product strategy in the high-technology sector.
Phil has played key roles in developing the innovative flagship technologies and products of many leading companies, including Apple, Seiko, Polaroid, Atari, Polycom, Proxima, Think Outside, and others. He cofounded Think Outside, the company that created one of the most popular PDA accessories ever, the Stowaway folding keyboard. He received a B.S. in physics from Worcester Polytechnic Institute, an M.S. in engineering from Yale University, an M.B.A. from Northeastern University, and holds more than 30 patents.
Phil currently consults to companies in the United States and Asia in product, business, and market development and writes the technology column for the San Diego Daily Transcript. Phil was recipient of the 2005 Robert H. Goddard Alumni Award from WPI for Outstanding Professional Achievement and was the San Diego Ernst & Young Entrepreneur of the Year for Consumer Products in 2001. He resides with his wife, Jane, in Solana Beach, California.
Host:
Cooley Godward
4401 Eastgate Mall
San Diego, CA 92121
COST:
$10.00 Pre-registration
EVENT IS FULL - REGISTRSTION IS CLOSED - NO WALK-INS ALLOWED
Questions: Contact Andrea Parker at aparker@commnexus.org
Date:
Tuesday, April 07, 20097:00AM-9:00AM
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Location:
4401 Eastgate MallSan Diego, CA 92121
