Three Brands Speak Out on the Effectiveness of Social Media
If you are in the push business, it’s time to rethink.
Come learn how three companies successfully use social media to influence perceptions, build awareness and reach customers. Get your questions answered, come away with new tips and find out how you can integrate social media into your marketing program.
PANELISTS
Ginger Anderson
Marketing Manager, Garden Fresh Restaurant Corp. (Souplantation & Sweet Tomatoes)
Ginger Anderson is the creative force behind Garden Fresh Restaurant Corp’s online business strategy. She joined Garden Fresh as a Regional Marketing Manager in 2001 with a Communications degree from UCSD, where she saw the possibilities that emerging technology could have for the organization. Her efforts have lead to an online club with over 900,000 members, a guest friendly and interactive website and being on the forefront of emerging social media marketing. Now, as a Graphic Designer and Web Manager she adds social media management to her expanding resume. As traditional outlets for marketing have begun to falter, and consumer confidence has declined, she has found a way to reach out and embrace Garden Fresh Restaurant’s guest base and engage them daily in a very organic way. Both personally and professionally she has embraced Twitter and Facebook and with the help of Red Door Interactive has turned them into a priority for her company’s marketing objectives.
Jenn Van Grove
Associate Editor, Mashable
Tal Golan
Founder/ President/ CTO, Sendio, Inc.
Tal Golan is the founder, president and CTO of Sendio, Inc. A technology innovator since 1994, Golan is the e-mail security expert and technology visionary driving the direction of Sendio’s product offerings as well as overseeing engineering, product management and technical development. Golan entered the high-tech industry working for the Multimedia and Digital Video Laboratory at Pixel Multimedia in Tel Aviv, Israel. Prior to founding Sendio, Golan founded OpticNerve, Inc., a software development and consulting firm developing enterprise-level Internet applications. At OpticNerve, he worked with many Internet industry pioneers, including Exodus Communications (now Cable & Wireless) and Netcom (now Earthlink). Golan is an expert in SMTP, Java, Linux, SQL, Cryptography and PHP, and has extensive experience as both an architect and implementer of Web-based applications. Golan holds a bachelor’s degree in Philosophy from Brandeis University
| MODERATOR | Reid Carr President, Red Door Interactive |
 |
Reid plays the role of the present leader who is there for clients and employees alike. Having began his career in advertising, Reid appreciates the integrity of the brand, but focuses on the fact that what we do for clients has to make them money. Reid founded Red Door Interactive in 2002 and has since also become a leader in the community. Reid first came to San Diego to form the iGroup, the interactive arm for the San Diego-based PR agency, McQuerterGroup. Reid joined McQ from his previous position as Chief Operating Officer at PBJ Digital, a dotcom incubator based in Los Angeles. Reid began his career at TBWA/Chiat/Day where he handled account management responsibilities for Nissan. Reid writes a regular column for iMedia Connection and has been the focus of high-profile interviews in the San Diego Union-Tribune, The San Diego Daily Transcript, The San Diego Metropolitan, SmartMoney and Entrepreneur magazine. He was honored with the San Diego Metropolitan's "40 Under 40" award in 2005, the San Diego Business Journal's Most Admired CEO Award in 2007 and is also on the Board of Directors for the San Diego Venture Group. In 2007, Red Door Interactive, an Inc 5000 company and one of the 100 Fastest Growing Companies in San Diego, was honored by the San Diego Business Journal as a winner of the Best Places to Work award as well as the Society for Human Resources Management's (SHRM) Crystal Award for Workplace Excellence. |
DATE
Friday, June 19, 2009
TIME
7:30AM Registration/ Networking/ Breakfast
8:00AM Program Begins
9:30AM Program Ends
COST
Pre-Registration: Please pre-register by noon on 6/18/09
$10.00 - CommNexus Sponsor
$20.00 - Non-Sponsor
At the Door:
$20.00 - CommNexus Sponsor
$30.00 - Non-Sponsor
Students, Military & Press: FREE
3580 Carmel Mountain Rd
Suite 300
San Diego CA, 92130
(see directions below)
DIRECTIONS:
From the North
- Take I-5 South to the Local (I-805) Bypass (on the right just past Carmel Valley Road)
- Exit at Carmel Mountain Road
- At the end of the off ramp turn left (East) onto Carmel Mountain Road
- Proceed under the freeway and, at the second signal light, turn left into Gateway at Torrey Hills
- Mintz Levin is in the second building (# 3580). Make sure to turn right at the second driveway and pull into the parking structure.
- Take I-5 North to the Local (I-805) Bypass (on the right just past Genesee Road)
- Exit at Carmel Mountain Road
- At the end of the off ramp turn right (East) onto Carmel Mountain Road
- Immediately at the first signal light (one-half block) turn left into Gateway at Torrey Hills
- Mintz Levin is in the second building (# 3580). Make sure to turn right at the second driveway and pull into the parking structure.
- Take I-15 South to Hwy 56 (Ted Williams Parkway)
- Proceed West on Hwy 56, which will turn south just past El Camino Real and merge onto the Local (I-5/I-805) Bypass
- Exit at Carmel Mountain Road (on the right just after Hwy 56 merges into the Bypass to I-5/I-805)
- At the end of the off ramp turn left (East) onto Carmel Mountain Road
- Proceed under the freeway and, at the second signal light, turn left into Gateway at Torrey Hills
- Mintz Levin is in the second building (# 3580). Make sure to turn right at the second driveway and pull into the parking structure.
Reid Carr, Red Door Interactive - www.reddoor.biz
Liya Sharif, JHG - www.jhg.com
Jason Dyer, Nokia - www.nokia.com
Dan Flanegan, Brand Anywhere - www.brandanywhere.com
Date:
Friday, June 19, 20097:30AM-9:30AM
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Location:
3580 Carmel Mountain RoadSan Diego, CA 92130
