The Digital Media SIG Presents...

3D - The Next Dimension in Content Presentation


DATE:
October 13, 2009

TIME:
7:30AM - Registration/Networking
8:00AM - Event Begins
9:30AM - Event Ends


 
While 3D movies are rolling out in theaters nationwide, the content creators, theatrical distributors, service providers and consumer electronics industries are all evaluating improvements to existing technologies and preparing to introduce new technologies including 3DTV. The various ecosystem categories including content capture, production, storage, transmission and display are all in the process of assessing technologies and developing implementation strategies.  The Digital Media SIG has invited two industry veterans, Ajay Luthra, Senior Director, Advanced Technology of Motorola and Damon Rubio, SVP Operations, UltraStar Cinemas, headquartered in Vista, CA to present an overview of the current state of the technology and market for production, encoding, transmission and display of 3D content, both in movie theaters and in the home. This presentation will address the history, technology basics of 3DTV as well as the standards and the challenges associated with broadcasting 3DTV and its mainstream adoption.  They will also discuss the business case for 3D content, current status of deployments and what to expect in the upcoming months and years in movie theaters and in the home theater environment, including the potential for backward compatibility with 2D TV sets.  This timely and exciting event may also include a demonstration of 3DTV courtesy of Motorola.


PANELISTS:
Ajay Luthra
Senior Director, Advanced Technology, Motorola
Ajay Luthra is currently Senior Director in the Advanced Technology Group at Motorola’s Home and Network Mobility business in San Diego, where he is involved in the areas of digital video compression and processing, streaming video, 3DTV, cable headend system design and advanced set top box architectures. Before joining Motorola, he was with Tektronix as Director, Communication and Video Systems Lab (1990-1995) and as Manager, DSP Group (1985-1990).
 
He has been an active member of MPEG committee for more than seventeen years where he has chaired several technical sub-groups and pioneered the MPEG-2 extensions for studio applications. He was associate rapporteur/vice-chair of Joint Video Team (JVT), consisting of ISO/MPEG and ITU-T/VCEG experts. JVT developed the Emmy awards winning video coding standard known as MPEG-4 AVC / H.264. He has also been US Head of Delegates (HoD) to MPEG and chair of INCITS/L3.1 committee since 2004. Dr. Luthra received his B.E. (Honors) from BITS, Pilani, India, his M.Tech. in Communications Engineering from IIT Delhi and his Ph.D. from the Moore School of Electrical Engineering, University of  Pennsylvania.  

Damon Rubio
SVP Operations, UltraStar Cinemas

Damon Rubio is the Executive Vice President of Operations at UltraStar Cinemas.  Since 1988 he has worked in various capacities for a number of theater chains and has acquired a vast knowledge of the movie exhibition business.  Damon has been involved in developing and building numerous new, state-of-the-art, theater locations thru out California & Arizona.  Since 2001, has been in charge of his company’s progressive plunge into Digital Cinema and Alternative content.  Under Damon’s guidance UltraStar Cinemas has remained on the leading forefront of Digital Cinema, 3D technology and new motion seat technology.   Damon has served as a panelist for a discussion on Digital Cinema at ITEA and has been interviewed for a number of articles about Digital Cinema.  Damon’s true passion is creating the best Movie-Going Experience for his movie going guests. 
 
UltraStar Cinemas is the 34th largest theater chain in the nation with 120 screens serving Southern California and Arizona.   UltraStar Cinemas became the first theater chain in the nation to roll out Digital Cinema to 100% of its screens.  UltraStar Cinemas was also the premier theater chain for D-box Motion Chair Technology and was an early adopter of Digital 3D technology.   Other first for UltraStar Cinemas include installing life saving AED’s in all of its theater locations and exhibiting the first Live 3D sporting event for public viewing.  UltraStar Cinemas is a privately held, local, San Diego based company that continues to grow with new locations while implementing new technologies that improve the guests experience at the movies.  
          
Karl Kozak
President & Founder, 3D Film Factory
Karl is the President and Founder of 3D Film Factory, a 3D  technology company specializing in 2D to 3D conversions, original 3D products  and 3D camera systems.  3D Film Factory is responsible for the  introduction of the first line of affordable, production-ready 3D camera rigs  and has developed some of the industry’s best 2D to 3D conversion software.   Karl has also directed, co-written, and produced a number of feature  films, commercials, documentaries, and short films and is the Co-Founder &  Director of the San Diego Film Festival.
 

MODERATOR:
Dan Sweeney
Vice President of Sales and Marketing,
Solekai Systems Corp.
 
Dan Sweeney is the Vice President of Sales and Marketing at Solekai Systems, where he is in charge of all global sales and marketing initiatives.  In his role at Solekai, he oversees marketing communications and works with customers to develop and manage relationships in the digital video and smart grid industries. Previously, he was sales and marketing chief at entertainment media enterprise software company Cauldron Solutions (sold to Anystream) and ITV gaming company NTN Buzztime.  A telecommunications veteran, Dan also held senior level sales and marketing positions at Gemstar-TV Guide (sold to Macrovision), Cooke Cablevision and Showtime/The Movie Channel, Inc.  Hailing from Chicago, Sweeney earned a bachelor of Science degree in communications and marketing from Xavier University in Cincinnati, OH.

LOCATION:

12531 High Bluff Drive, Suite 100
San Diego, California 92130


COST:

Pre-Registration: (Please Pre-Register by noon on 10/12/09)
$10.00 - CommNexus Sponsor

$20.00 - Non-Sponsor

At the Door:

$20.00 - CommNexus Sponsor

$30.00 - Non-Sponsor


Students, Military & Press: FREE

SIG CO-CHAIRS:
Vinay Sathe
Owner, Multirate Systems

Marc Tayer
SVP, Marketing & Business Development, Imagine Communications


Dan Sweeney,
VP, Sales and Marketing, Solekai Systems Corp.

Question: Contact Andrea Parker at aparker@commnexus.org

Date:

Tuesday, October 13, 2009
7:30AM - 9:30AM
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Location:

12531 High Bluff Drive, Suite 100
San Diego, CA 92121