The IP SIG Presents...

Creating & Protecting Your Brand
Building a Business Around Your Trademark
  


A panel of legal, business, and academic leaders will share their insights into the issues that they believe are most important for today’s high tech business executive to know about trademark use and the benefits of such use, including practical hints and tips regarding when to register a trademark, how to get the most value from your trademarks, whether to rely upon State, Federal, or Common Law protection, etc.  In addition to the basics, each speaker will be providing insights into topics that they deem to be timely and interesting to high tech executives.

You won't want to miss this event, it will showcase an esteemed panel, valuable content and a special raffle prize has been provided by one of the panelists.

PANELISTS:
Deborah Greaves
Secretary and General Counsel,
True Religion Brand Jeans
Currently serves as the Secretary and General Counsel of True Religion Brand Jeans, a premium apparel company that trades on NASDAQ.  Ms. Greaves has worked as a general counsel and private practitioner in the fashion industry for the past twelve years.  Her key practice areas include intellectual property and brand enforcement, international and domestic transactions, and corporate governance.  Ms. Greaves additionally provides advice on retail leasing, employment related matters and litigation.   She is a member of the California State Bar, including the Intellectual Property Section, the American Bar Association, International Trademark Association (INTA) and International Anti-Counterfeiting Coalition (IACC).  She is a member INTA’s North American Committee Against Counterfeiting, including its Public Education and Awareness Task Force.  She Co-chairs the IACC’s Task Force for Public Education and Awareness.  Ms. Greaves has been a guest speaker for the American Footwear and Apparel Association (Cost Effective Brand Protection Strategies) and a panel member at the AAFA Presents: A Legal Framework to Protect Your Designs; California State Bar Annual IP Institute (New Developments in Trade Secret Law and It Takes a Thief: War Stories from the Anti-Counterfeiting Trenches); Beverly Hills Bar Association (Protection of Trade Secrets) and FIDM (Brand Enforcement Primer).  She has been interviewed by and appeared in news reports and articles regarding apparel counterfeiting published by CNN News, ABC News, Los Angeles Times, Time/Warner, CBS News, Apparel News and Women’s Wear Daily.  She has spoken at press conferences with Sheriff Lee Baca and members of the Los Angeles Mayor’s Task Force Against Piracy and Counterfeiting regarding local brand enforcement activities and public awareness campaigns.

Tom Gable
Founder and CEO,
Gable PR
Over the years, Tom has represented a range of clients throughout the U.S. from technology startups to Fortune 100 companies, often in complex strategic programs with multiple goals and in new and emerging industries, and crisis communications. His Guru Program® is registered with the U.S. Patent and Trademark Office as a unique approach to building image and reputation for leaders and experts in almost any field of endeavor.   Prior to starting his first firm, The Gable Group, in 1976, he was business editor of the San Diego Tribune and a correspondent for The Wall Street Journal and other business, travel and regional magazines. He was nominated for a Pulitzer Prize for investigative reporting and holds many awards for public relations. Tom is an accredited professional (APR) with the Public Relations Society of America (PRSA) and member of its College of Fellows leadership group, which includes less than two percent of the PRSA membership.  He presents regularly at PRSA and other professional conferences and contributes frequently to national business and marketing media on trends in public relations, the growing importance of branding, reputation management, image as a part of corporate strategy and crisis communications.   He is now working on the fifth edition of his popular book on agency and program management, The PR Client Service Manual, which is sold through PRSA as a standard for best agency practices. He is also contributing wine editor of San Diego Magazine and an occasional humor columnist.

Kevin J. Greene
Associate Professor of Law,
Thomas Jefferson School of Law
A native New Yorker and former U.S. Marine, Professor Greene completed a judicial clerkship with Justice James H. Brickley of the Michigan Supreme Court following graduation from Yale. He then practiced in the areas of general corporate, intellectual property and entertainment law in New York at Cravath, Swaine & Moore and at Frankfurt, Garbus, Klein & Selz, where he represented clients such as Time-Warner/HBO, film director Spike Lee, and the rap group Public Enemy. Professor Greene has published articles in the Harvard Journal of Law and Public Policy, Rutgers Law Journal and Hastings Communication and Entertainment Law Journal examining the film and music industries and intellectual property law. He has been a featured speaker on motion picture, music and intellectual property issues for the Practicing Law Institute’s seminar titled “Counseling Clients in the Entertainment Industry,” the Black Entertainment and Sports Lawyers Association, and the ABA’s Section on Intellectual Property Law. Professor Greene recently was selected by peers in the San Diego Intellectual Property (IP) Bar as one of the Top Ten Intellectual Property Attorneys in San Diego, and has developed a national reputation as an IP scholar.

MODERATOR:
Bruce W. Greenhaus
Vice President, Chief Patent Counsel,
Entropic Communications, Inc.
Mr. Greenhaus is currently Vice President, Chief Patent Counsel for Entropic Communications, Inc., a company that designs and manufactures integrated circuits for high speed home entertainment networking.  Mr. Greenhaus has been with Entropic since Dec. of 2007.  He is also an adjunct professor with Thomas Jefferson School of Law.    He is formerly Vice President, Patent Counsel for Qualcomm Incorporated.  His has had careers as an electrical engineer, private law firm practitioner and in-house counsel.  Mr. Greenhaus graduated from the State University of New York at Stony Brook in 1983 with a Bachelor of Electrical Engineering degree. During his senior year he worked full time designing circuits for detection of failures and redundancy switching in satellite earth station equipment.  After graduating, he spent another six years designing phase lock loops and filters for receivers, synthesizers, aircraft transponders, secondary radar, and equipment used to receive and transmit radio frequency signals between satellites and satellite earth stations.  He culminated his career as a project engineer leading an engineering team that was responsible for designing and installing one of the largest satellite earth stations in Europe.  Mr. Greenhaus subsequently attended Hofstra University School of Law while working as a consultant for Satellite Transmission Systems, a subsidiary of California Microwave.  During law school, Mr. Greenhaus was an author for, and Editor of, the Hofstra Property Law Journal and was awarded the “Gina Maria Escarce Memorial Award” for contributing to the understanding of complex legal issues.  Mr. Greenhaus has been practicing patent law in San Diego since 1991 as an associate with Spensley Horn Jubas & Lubitz and, subsequently, in 1995, with Baker, Maxham, Jester, & Meador.  As a private practitioner, he represented clients in various technologies including cordless telephones, radar systems for automobiles, trucks and buses, ophthalmic laser surgery, and blood analyzers. Mr. Greenhaus joined Qualcomm in 1997.

DATE: 
Thursday, December 10th, 2009

TIME:
7:30AM Registration/ Networking/ Refreshments
8:00AM Program Begins
9:30AM  Program Ends

LOCATION:

3580 Carmel Mountain Road Suite 300
San Diego, CA 92130


COST:
Pre-Registration: (Please pre-register by noon on 12/9/09)
$10.00 - CommNexus Sponsor
$20.00 - Non-Sponsor
FREE -  Mentor Sponsor

At the Door:
$20.00 - CommNexus Sponsor
$30.00 - Non-Sponsor
FREE -  Mentor Sponsor

Students, Military & Press: FREE

SIG CO-CHAIRS:
Pedro Suarez, Mintz Levin
Ross Epstein, The Nath Law Group
Bruce Greenhaus, Entropic Communications
John Kyle, Cooley Godward Kronish
Jim Kirkpatrick, Sierra Wireless

Questions? Contact Bailey Cunning at bcunning@commnexus.org

Date:

Thursday, December 10, 2009
7:30AM-9:30AM
Add to Calendar

Location:

3580 Carmel Mountain Rd. San Diego CA 92130