Industry Leaders Series Presents...

Dan Mauer photo

Dan Maurer
Senior Vice President & General Manager, Intuit


 

Intuit's Strategy: Mobile and Social

Learn how Intuit is using mobile and social to drive growth in TurboTax.  Intuit's Consumer Group (TurboTax, Quicken, Mint.com) has embraced the Internet to transform its business.  Come learn how Intuit evolved from a traditional software company distributing CD's through retail distribution into a leader in the "software as a service" market and how Intuit continues to use Mobile and Social to drive growth in its core consumer offerings.

This event will address:
  • Intuit's transition from a CD company to an Internet company
  • Intuit's use of web testing to drive tangible business results
  • How Intuit has used mobile applications to delight customers
  • Intuit's efforts in social media to engage customers

KEYNOTE SPEAKER:
Dan Maurer
Senior Vice President & General Manager,
Intuit’s Consumer Group
Dan Maurer was named SVP & General Manager at Intuit in December 2008, he is responsible for the company’s portfolio of consumer products, including TurboTax, Quicken and Mint.com. Previously, he held dual roles as both senior vice president of marketing for TurboTax and as Intuit’s chief marketing officer.

Maurer has more than 30 years of global brand marketing, sales and general management experience. Before joining Intuit in January 2006, he served as vice president of strategy at the Campbell Soup Co. He also held senior marketing positions at Proctor & Gamble, including 15 years based internationally.  Maurer earned a bachelor’s degree in marketing and finance from the University of Wisconsin.

DATE: 
Thursday, April 29th, 2010

TIME:
5:30PM Registration/ Networking/ Refreshments
6:00PM Program Begins
7:30PM  Program Ends

LOCATION:
Intuit San Diego's LEED Gold Certified Headquarters


7535 Torrey Santa Fe Drive
San Diego 92129


COST:
Pre-Registration: (Please pre-register by noon on 4/28/10)
$10.00 - CommNexus Sponsor
$20.00 - Non-Sponsor
FREE -  Mentor Sponsor

At the Door:
$20.00 - CommNexus Sponsor
$30.00 - Non-Sponsor
FREE -  Mentor Sponsor

Students, Military & Press: FREE


Questions? Contact Bailey Cunning at bcunning@commnexus.org

Date:

Thursday, April 29, 2010
5:30PM-7:30PM
Add to Calendar

Location:

7535 Torrey Santa Fe Drive San Diego 92129
San Diego, CA 92129