The Consumer Electronics SIG Presents...

Please NO Walk-Ins



The Next Page in Demand

E-book readers is one of the fastest growing categories of electronic devices, expected to reach 7 million units this year. They've resulted in millions of ebooks being sold this year alone, approaching the number of real books sold. It is a category now dominated by a few players, with many others trying to enter.

We are fortunate to have several of the key players in this industry, two that have already entered, and another that has not yet announced its intentions.  The panelists will provide their views on the industry and answer your questions, including:

  • What does the future hold in for ebooks and e-readers?
  • What will products like the iPad do to ebook reader sales?
  • What does it take to be successful? 
  • What will be the dominant display technology? E-ink, LCD or something not yet available such as Qualcomm's Mirasol? 

Don't miss this opportunity to get the inside scoop on this exciting industry.

Anthony Astarita
Vice President, Digital Products,
Barnes & Noble
Anthony Astarita joined Barnes & Noble in 1998 and was appointed vice president of digital products in 2007. He is responsible for all aspects of developing and creating nook eReaders, including the nook 3G + WiFi ereader that was named Best of the Best at the 2010 Consumer Electronics Show, One of the 10 Top Gadgets of 2009 and Best Travel Gadgets of 2009 by Time Magazine, and winner of the Best New Gadget Award at TechCrunch's 2009 Crunchies awards. Previously, as vice president of e-commerce, his responsibilities included launching the highly successful Barnes & Noble BookQuest used book marketplace and managing the online used and new textbook business. Prior to joining Barnes & Noble, Astarita worked for GE Capital, where he was vice president of GE Equity. He holds an MBA from the Johnson Graduate School of Management at Cornell University, where he also earned a BS and a master's degree in mechanical engineering.

Phil Lubell
Vice President, Digital Reading,
Sony Electronics
Phil Lubell is the vice president of Digital Reading at Sony Electronics. In this position, he is responsible for the Sony’s Reader Digital Book business within the United States, overseeing sales and marketing. Prior to this position, Lubell served as a director in Sony’s Digital Imaging Division responsible for the Cyber-shot® and Alpha®   digital cameras.  One of the many highlights of his tenure was the launch of Alpha, Sony’s first digital SLR camera, which was named “Camera of the Year” by Popular Photography in 2006. Under his direction, Sony achieved record breaking sales of Cyber-shot® digital cameras in 2007. Since joining the Sony family in 1997, Lubell has assumed many different roles, including director of sales where he had overall sales responsibility for recording media products and director of marketing where he lead Sony’s headphone business to more than 50% market share.  Lubell began his career at Sony as the senior marketing manager for the Mobile Audio Products Division where he successfully launched the Xplod®  car audio product line, doubling Sony’s market share in one year. Before joining Sony, Lubell had more than ten-years of retail experience, starting his career after college at former New York retailer The Wiz. While at The Wiz, he worked his way up through the organization, starting in a stock room position in Carl Place, New York and working his way to a senior buyer position in The Wiz corporate office.  Lubell attended Adelphi University in Garden City, New York and has a B.A. in business management from Adelphi’s School of Business and Money Management.

Louis Kim
Global Director, Product Management,
Louis Kim is currently the Global Director of Product Management for Hewlett-Packard's Consumer Printing and Web Services business, a multi-billion dollar business spanning over 40 countries. He has led similar functions in other product categories, including personal computers and handhelds, in US and in Europe. Louis has a Bachelor's Degree in Mechanical Engineering from Brown University and an MBA from Yale University. He is also the co-founder of SA BEST, a science education non-profit recognized by President George Bush as a Point of Light. Louis' passion for design and innovation extends into photography, where his work has been exhibited and published internationally.

Phil Baker
Technology Columnist,
San Diego Daily Transcript
Phil Baker is the technology columnist for the San Diego Transcript and works with companies to develop high technology consumer products, primarily in Asia. He has worked with companies to develop e-readers as well as a variety of mobile computing platforms and accessories. He's the author of From Concept to Consumer, a popular book, also available as an ebook, about what it takes to successfully commercialize technology products.

Phil Baker, Columnist, San Diego Daily Transcript, Co-Founder, Think Outside, Former Director, Apple, & Developer, Polaroid & Seiko
Rick Clancy, Head of Public Relations, Covario, Former SVP, Corporate Communications, Sony Electronics  & Past-chair, Communications Committee,  Consumer Electronics Association

Wednesday August 18th, 2010

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends


3580 Carmel Mountain Road #300
San Diego CA 92130

Pre-Registration: (Please pre-register by noon on 8/17/10)
$10.00 - CommNexus Sponsor
$20.00 - Non-Sponsor
FREE -  Mentor Sponsor

At the Door:

$20.00 - CommNexus Sponsor
$30.00 - Non-Sponsor
FREE -  Mentor Sponsor

Students, Military & Press: FREE

Questions? Contact Bailey Cunning at


Wednesday, August 18, 2010
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3580 Carmel Mountain Road #300 San Diego CA 92130