The LBS SIG Presents...


Mobile location-based social networking is becoming one of the key driver for the growth of location-based services as it provides a platform for developing applications such as friend finders, local search and geo-tagging. It is allowing users to share real-life experiences through geo-tagged user-generated content, locate their friends are and then find places to meet up with them, and receive targeted advertising based on where they are. This convergence of Social Networking and LBS will drive the uptake of Location Based Services and provide various opportunities for location-based marketing and advertising. This panel discussion will explore trends, drivers, and the overall location-based social networking ecosystem. We will especially focus on existing and potential new business models. 

Here are some questions that the discussion may aim to answer:

1. What is the projected growth of social LBS?

2.  Monetization models including advertising-based business models – what will prevail?

3. Licensing agreements with carriers - what does that mean to app developers?

4. Defining the ecosystem: What will the role of the major handset manufacturer, carrier, and mapping/navigation brands be?
5. What are the potential privacy issues?

Mike Bailey
Project Lead,
Qualcomm Service Labs Inc. (QSL) - Qilroy
Mike Bailey is currently a project lead in Qualcomm Services Labs, Inc. (QSL) which is a wholly owned subsidiary of Qualcomm and serves as an internal mobile services incubator, positioned to transform ideas into reality.  Within QSL, Mike recently developed and launched a mobile location-based service called Qilroy which is now available on the web, on iTunes, and the Android Market.  Qilroy finds people around you now, or any interesting place in the world, and let’s you chat with them.  Mike was previously vice president of programming for Qualcomm’s FLO TV.  Prior to Qualcomm,  Mike served in a number of senior content programming and strategy capacities at high-profile technology & entertainment companies including Motorola and Liberty Media.  These roles have included managing partnerships and negotiating with all of the major movie studios, sports leagues, broadcast and cable networks. 

Scott Tilton
Hook It
Scott is an entrepreneur with a vision to revolutionize the future of sports marketing utilizing digital technologies. He spent a majority of his younger life competing in action sports, including motocross, BMX and downhill mountain biking. In 2001, he co-founded, an online service for athletes to connect with sponsors, which has resulted in 3M+ sponsorship matches since its inception. Later he launched as an expansion of SponsorHouse, which has become the largest social network for action / youth lifestyle sports with services created specifically for athletes and brands. Today,  has 700,000+ members globally and strategic partnerships with more than 400 brands and media properties including Monster Energy, PacSun, Nike, ESPN, Transworld Media, Source Interlink and FUEL TV. Scott has a degree in sports medicine from Elon University and a master’s degree in Internet business systems from Mercy College.

Michael Sheha
VP of Technology, TeleCommunication Systems
Sheha has more than 15 years of business management experience in the IT industry and is the primary inventor of Networks In Motion’s strategic patents. He is responsible for coordinating the implementation of the company’s long-term business strategies and sales objectives. Prior to co-founding NIM, he worked at the California Institute of Technology Jet Propulsion Laboratory’s wireless communication systems and research section, where he designed digital and RF communication systems, developed military GPS tracking systems, and performed research for communication link and propagation studies. He has a bachelor’s degree in Electrical Engineering from Rensselaer Polytechnic Institute and a master’s degree in Electrical Engineering from the University of Southern California.

Daniel Obodovski
Director of Business Development,
Qualcomm CDMA Technologies (QCT)
Most recently, Daniel was responsible for commercializing Qualcomm inGeo™ dedicated location tracking platform. Prior to that, Daniel has been heavily involved in various Qualcomm LBS activities, which included running a national accounts team for the Omnitracs business. Prior to joining Qualcomm, Daniel was Director of Strategic Marketing and Business Development at Motorola Europe, working with European wireless carriers on multiple wireless data applications initiatives. Native of Moscow, Russia, Daniel holds a Master’s Degree in International business from the Moore School of Business / University of South Carolina and Vienna University of Economics and Business Administration.

Neeraj S. Bhavani, Founder, President & CEO, TAGNOS
Frank Creede, CTO, Pacific Data Vision
Daniel Obodovski, Director, Business Development, Qualcomm
Yukon Palmer, Founder, Field Technologies
Magda Remillard, COO, Virago Corp.
Tracy Rees, President & CEO, Intrinsyc
Marc Wells, CEO, DriveOK Inc. & CTO & Division President, Procon Inc.

Tuesday, November 30th 2010


12531 High Bluff Dr. #100 San Diego CA 92131

7:30AM Registration/ Networking/ Breakfast
8:00AM Event Begins
9:30AM Event Ends


Pre-Registration: (Please Pre-Register by noon 11/29/10)
$10 - CommNexus Sponsor
$20 - Non-Sponsor
FREE -  Mentor Sponsor

At the Door:
$20 - CommNexus Sponsor
$30 - Non-Sponsor
FREE -  Mentor Sponsor

Students, Military & Press: FREE

Questions? Contact Bailey Cunning at


Tuesday, November 30, 2010
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12531 High Bluff Dr. San Diego CA 92131