The Marketing SIG Presents...

Managing a Crisis in the Age of Social Media

Managing a Crisis in the Age of Social Media


The way people find out about breaking news has changed significantly in the past several years. From real time Twitter updates, to eyewitness news to iReports, how media outlets source and broadcast stories has changed as well. First-hand accounts from everyday people involved in an incident are not just relayed through the media, they are posted directly to the world through social media outlets such as Twitter and Facebook. In the era of social media, a crisis can start anywhere and can quickly spread everywhere. A local issue can rapidly spread online through interconnected channels. The groundswell of online dialogue can crossover into mainstream traditional media or extend a media story’s news cycle, exponentially increasing its reach and significance.  Come, find out from some of the leading experts, journalists and global companies on how to be ready for crisis in the age of social media. Walk away with tips and actionable insights that can help you prepare for the unexpected.

PANELISTS:
Dan Novak
Vice President of Global Marketing, PR & Communications, Qualcomm
Dan Novak serves as vice president of global marketing, public realtions, and corporate communications for Qualcomm Incorporated where he leads the development and implementation of marketing strategies and programs that include interactive marketing/online communications, market and competitive intelligence, sponsorships, tradeshows and events. In addition, Novak leads Qualcomm’s public relations and media efforts to increase awareness of the Company’s business and technologies.  Previously, Novak served as vice president of programming and advertising for MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated. Novak was a member of the founding executive team that launched MediaFLO USA in the United States.  In that role, Novak was responsible for programming strategy, content acquisition, production, advertising, consumer and media research.  He was also integral in finalizing multi-year licensing agreements with CBS, ESPN, FOX, NBC and MTV Networks.  Novak founded and was the vice president and general manager of Cox Communications Channel 4 San Diego, launching and then driving the growth and innovation of the award-winning regional network.  Under his direction, Channel 4 San Diego grew into a dominant network in the regional sports and media market.  While with Cox Communications, Novak oversaw the sports marketing investments and programming ventures for the region including the Padres, PETCO Park and Cox Arena at San Diego State University. Novak also was responsible for Media and Public Relations for Cox in the region and hosted a regular television show.

Monte Lutz
Senior Vice President / Group Head, Edelman Digital - Los Angeles
Monte Lutz is a Senior Vice President of Digital for Edelman, where he leads the Los Angeles and Seattle digital teams in support of a variety of corporate, consumer and public affairs clients, including Microsoft, Nestle, Qualcomm and Amtrak. Monte also is a visiting professor at the Johns Hopkins Graduate School of Communications, where he teaches social media. Monte created his first political blog in 1998: Voter’s Block. He has been developing and implementing targeted marketing and PR campaigns for 15 years. Monte published The Social Pulpit: Barack Obama’s Social Media Toolkit, which has been featured in Fast Company and PR Week, on CBC Newsworld and at the National Press Club. Prior to joining Edelman, Monte was the manager of the Strategic Communications practice at DTI Associates, where he developed traditional and digital campaigns for OSHA, the Employment and Training Administration and NASA, as well as U.S. Departments of Education and Agriculture. As Vice President of The Public Forum Institute, Monte produced congressional forums on health, education and technology legislation. Monte previously worked at Ogilvy PR Worldwide, during which PR Week recognized his crisis communications efforts as one of the top crisis campaigns of the year. Monte also served as National Manager of Marketing for Junior Achievement, the world’s largest education non-profit. Monte helped to produce an award-winning Super Bowl ad for Monster.com, which was ranked by USA TODAY as one of the Top 10 TV ads of all time. Monte got his start in traditional media, working at CBS News, C-SPAN and Doordarshan, India’s national TV network. Monte previously served as an executive speechwriter for senior government and corporate officials. He also testified before Congress about economic development issues.

Alex Pham
Tecnology Writer, LA Times
Alex Pham covers consumer electronics and video games.  She has been a business reporter for nearly two decades, writing for the Oregonian, the Washington Post, USA Today and the Boston Globe before joining the Times in 1999 at the peak of the dot.com bubble.

Rachel Laing
Deputy Press Secretary,
Office of Mayor Jerry Sanders
Rachel Laing is deputy press secretary to San Diego Mayor Jerry Sanders. Prior to joining the Office of the Mayor, Ms. Laing was a public relations manager with Sempra Energy/SDG&E and the communications manager for the San Diego Regional Chamber of Commerce. Her career in PR was preceded by eight years in journalism, as a business reporter for the San Diego Union-Tribune, editor in chief of The T Sector magazine and managing editor of The Daily Transcript.

MODERATOR:
Liya Sharif
Director of Marketing,
Qualcomm
Liya Sharif specializes in digital marketing and communications with over decade of leadership in integrated marketing, branding and public relations. As Director of Marketing at Qualcomm, Liya spearheads Corporate Communications group for Global Corporate Marketing where she is responsible for social media and digital campaigns, blogger programs, strategies for integrated communications, speakerships, search engine marketing programs, marketing analytics and more. Before joining Qualcomm in 2009, Liya was senior vice president and managing director at JHG, San Diego-based digital marketing agency, where she worked with the diverse range of clients in wireless, analytics, entertainment, software and mobile applications industries. Prior to that from 2004 she led public relations and branding practice for Townsend Inc., the highly respected tech PR agency, which was later acquired by JHG. Before, she was director of marketing for WIDCOMM, where she led PR and communications in support of a successful acquisition by Broadcom. Prior to that, Liya was director of marketing and communications for M7 Networks, now part of Motricity and led marketing and public relations efforts at ideaEDGE Ventures, technology venture capital incubator for wireless start-ups. Creator of award-winning campaigns, Liya was named 2008 Finalist by the American Business Awards (The Stevies) in the Best PR Executive Category and 2008 Finalist by PR News Award in Agency Executive Category of the Year.

SIG CO-CHAIRS:
Liya Sharif, Director of Marketing, Qualcomm
Reid Carr, President, Red Door Interactive
Dan Flanegan, Founder, Brand Anywhere
Mark Younghouse, Technology Marketing Manager, Nokia

DATE:

Tuesday, January 25th 2011

LOCATION:

Qualcomm Incorporated
Building Q Auditorium

6455 Lusk Blvd
San Diego, California 92121


TIME:
7:30AM Registration/ Networking/ Breakfast
8:00AM Event Begins
9:30AM Event Ends

COST:

Pre-Registration: (Please Pre-Register by noon 1/24/11)
$10 - CommNexus Sponsor
$20 - Non-Sponsor
FREE -  Mentor Sponsor

At the Door:
$20 - CommNexus Sponsor
$30 - Non-Sponsor
FREE -  Mentor Sponsor

Students, Military & Press: FREE


Questions? Contact Bailey Cunning at bcunning@commnexus.org

Date:

Tuesday, January 25, 2011
7:30-9:30AM
Add to Outlook
Add to iCalendar

Location:

6455 Lusk Blvd San Diego CA 92121