The Digital Media SIG Presents…

Absolutely NO Walk-Ins

A Behind the Scenes Tour

Legend3D Inc. Headquarters

Barry Sandrew, Founder, Legend3D and the Legend3D team is pleased to host a tour of their one of a kind 3D Post Production facility in San Diego.  Legend3D is a digital media and visual effects company that utilizes patented 2D-3D image conversion technologies, creating the highest-quality dimensional conversions.  Legend3D has completed 3D conversions for Sony, HP, M&M, New Balance, the Michael Jackson Tour and MTV.  Additionally Legend3D converted many scenes in the hit Disney/Tim Burton movie, Alice in Wonderland as well as the complete conversion of the Shrek movies for DreamWorks Animation.

The tour will include:

·        An introduction to L3D with Barry Sandrew, Founder, Legend3D Inc.

·        A demo showcasing Legend3D's various projects in their new 2K theater

·        A guided tour of Legend3D's studio along with an overview of the 2D to 3D conversion process

·        Question and answer session with Barry Sandrew and the team

Through this tour you will learn more about Legend 3D's industry-leading conversion process:

Legend3D’s conversion method is distinctively unique and offers exclusively valuable benefits to our clients.  The basic process for Legend3D’s conversion methods involves four main processing steps, which are highly adaptable enabling us to meet the specific requirements of each project:

Key Framing: First, a series of “stereo design frames” are identified based on several characteristics. These design frames contain key characters, prominent objects and recurring scenery. Legend3D’s artists create “depth regions” within these key frames, applying a distinct identity to every unique object in each of the design frames of the content.

Masking: Next, Legend3D’s proprietary software uses sophisticated pattern and luminance matching algorithms to detect the identified regions as they recur throughout the material being converted. Legend3D meticulously identifies and “masks” every object in every frame so that depth and volume can be given to each object.

Depth Application: Once each frame has been accurately mapped and every object correctly identified, Legend3D’s artists add depth to the objects, giving them lifelike volume and properly positioning them in three-dimensional space. The unique method which Legend3D uses for depth creation provides great creative flexibility for filmmakers and maintains the highest level of quality.

Artifact Removal: As objects are pulled forward from the backdrop of each frame, “artifact” is sometimes created, which refers to the visual abnormalities that are created due to the empty spaces behind objects in a scene’s backdrop that are revealed when they are pulled forward in Depth Application.  Legend3D’s artists use exclusive methods in the most appropriate of several options to remove any artifact that is created.
DATE:  March 15th, 2011

5:30PM Registration/Networking/Refreshments
6:00PM Program Begins
7:30PM Program Ends

Legend3D Inc. Headquarters
3721 Valley Centre Drive
San Diego CA 92130


Pre-Registration: (Please pre-register by noon on 3/14/11)
$10.00 - CommNexus Sponsor
$20.00 - Non-Sponsor
FREE -  Mentor Sponsor

Students, Military & Press: FREE

MUST Pre-Register - Limited Spots Available

Questions? Contact Bailey Cunning at


Tuesday, March 15, 2011
Add to Outlook
Add to iCalendar


3721 Valley Centre Drive San Diego CA 92130