The Future of Marketing When Everything is Mobile
There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. have sparked a renewed interest in the industry. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. Marketers understand this and it's now a big area for future advertising budget dollars and overall industry growth. In fact, Gartner Research predicts the mobile advertising industry to grow from $3.3B in 2011 to more than $20B by 2015.
Verve is the leader in local mobile advertising and they will share their perspective on the application of location targeting in mobile. Luth will share some thoughts from a research perspective, and Qualcomm will share its view on the future of the mobile advertising and discuss the different technologies that will help shape the industry.
Marketing Analyst, Staff, Qualcomm
Co-Founder and Chief Marketing Officer, Verve Wireless
Becky Wu, Ph.D.
Vice President, Research, Luth Research
Co-Founder and Products Head, Difference Labs, Inc.
Dan is currently the Co-Founder and product head at Difference Labs, Inc., which were the creators of GetMeRated. Dan is also the founder and Managing Partner of Brand Anywhere a mobile marketing consultancy that advises brands & agencies. Brand Anywhere was a MOBI Award Winner for “Best Mobile Direct Response Campaign.” Dan has lead the mobile strategy and campaign execution for P&G, General Mills, Coca-Cola, 3M, McDonalds and other consumer brands.
In 2003 Flanegan co-founded Soapbox Mobile, a leading mobile marketing platform provider. While serving as CEO, Dan was responsible for the company's vision, market leadership and mission of helping companies improve communication via the mobile channel. While at Soapbox Dan was instrumental in creating a next generation mobile marketing and CRM platform that has powered the mobile campaigns of numerous brands including Levis, MobiTV, Guinness, The Vans Warped Tour, Procter & Gamble, W Hotels, General Motors and many others. Soapbox was acquired in 2007.
Dan is a recognized mobile marketing & advertising expert and has been quoted by various publications and media outlets, including Red Herring, ClickZ, MediaPost, OMMA Magazine, Mobile Marketer, The San Diego Business Journal, ABC, NBC, Fox News, Box Office Magazine, The San Diego Union Tribune, UPI, Wired, Marketing Sherpa and Wireless Week.
Reid Carr, President, Red Door Interactive
Dan Flanegan, Founder, Brand Anywhere
Becki Leonard, Global Public Relations, Motorola Mobility
Mark Younghouse, Technology Marketing Manager, Nokia
Grant Kroeger, Sr. Manager, Marketing, Qualcomm
June 26, 2012
6:00PM Program Begins
7:30PM Program Ends
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