CommNexus San Diego

The Marketing SIG Presents...

Leveraging and Communicating Change During a Merger, Acquisition or IPO

Friday - July 14, 2006
7:30 AM - Registration and Networking
8:00 AM - Program

LOCATION:
The Forum Hall @ UTC
4545 La Jolla Village Drive
(See Driving Directions Below)

COST:
$10.00 - Pre-Registration
$20.00 - At the Door
Pre-Register Before Noon on July 13th!

PROGRAM OVERVIEW:
Effectively and appropriately communicating corporate changes (acquisitions, public offerings, spin-outs) at the right time, to the right audiences (both internal and external) and then leveraging those changes to map with company strategy can be a significant marketing challenge. Who needs to be involved and when? Who are the influencers we need to leverage? What are the protocols we need to adhere to? How can we be maximize the upside and capture new opportunities? How can we get the most "bang for our buck" from this evolution?

MODERATOR:
Liz Goodgold, Founder, The Nuancing Group

PANELISTS:
Rear Admiral Chris Ames, United States Navy - Distinguished speaker to add a unique perspective on communicating change on a broad, formal scale in today's new military culture
Garry Ridge, President and Chief Executive Officer, WD-40 Company
Kristin Shuff, Brand Director, ProFlowers

CO-CHAIRS:
Reid Carr, Red Door Interactive
Colleen Peterson, Peterson/Hill Marketing
Cindy Subido, Townsend, Inc.

DRIVING DIRECTIONS:
The Forum Hall is located at Westfield Shoppingtown UTC
>From the I-5, exit La Jolla Village Dr
Go East on La Jolla Village Drive
Make a right onto Executive WAY (into UTC parking lot)
Make a right turn at the stop sign to use the parking across from Nordstrom
Walk to the stairs to the right of Wells Fargo Bank
The Forum Hall is at the top of the stairs on the left (Across from the East side of Nordstrom)

From the I-805, exit La Jolla Village Dr (Miramar Rd), go West on La Jolla Village Drive to Executive Drive. Make a left onto Executive WAY (into UTC parking lot).

Date:

Friday, July 14, 2006
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Location:

7:30 AM, Forum Hall

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