The Marketing SIG Presents... "Solution" Selling - Myth or Reality? LOCATION: COST: PROGRAM OVERVIEW:


Friday - March 17, 2006
7:30 AM - Registration and Networking
8:00 AM - Program
The Forum Hall @ UTC
4545 La Jolla Village Drive
(Please see directions below)
$10.00 - Pre-Registration
$20.00 - At the Door
Pre-Register Before Noon on March 16th!
Is the word "solutions" overused? Does it have any meaning in today's competitive business environment? Is it more effective to have a product-specific sales effort versus a solution-oriented sales portfolio? Come join the debate and learn how experts from progressive companies are successfully tackling the controversial topic of solution selling.
MODERATOR:
John Flannery, Director, Customer Centric Selling
PANELISTS:
Joel Poladian, Director of Business Solutions, IBM
Susan Wayo, Vice President of Marketing and Product Development, Primal Solutions
Carlton O
