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The Marketing SIG Presents...
"Solution" Selling - Myth or Reality?
Friday - March 17, 2006 7:30 AM - Registration and Networking 8:00 AM - Program
LOCATION: The Forum Hall @ UTC 4545 La Jolla Village Drive (Please see directions below)
COST: $10.00 - Pre-Registration $20.00 - At the Door Pre-Register Before Noon on March 16th! |
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PROGRAM OVERVIEW: Is the word "solutions" overused? Does it have any meaning in today's competitive business environment? Is it more effective to have a product-specific sales effort versus a solution-oriented sales portfolio? Come join the debate and learn how experts from progressive companies are successfully tackling the controversial topic of solution selling.
MODERATOR: John Flannery, Director, Customer Centric Selling
PANELISTS: Joel Poladian, Director of Business Solutions, IBM Susan Wayo, Vice President of Marketing and Product Development, Primal Solutions Carlton O
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