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The Wireless Content & Applications SIG Presents...

Advertising hits mobile - How will it reshape the current business models?

Friday - April 28, 2006
7:30 AM - Registration and Networking
8:00 AM - Program

LOCATION:

Qualcomm Auditorium

6455 Lusk Blvd.
(See directions below)

COST:
$10.00 - Pre-Registration
$20.00 - At the Door
Pre-Register Before Noon on April 27th!

PROGRAM OVERVIEW:
Advertising has been an integral part of commercial entertainment, from radio, TV, internet and now mobile. Instead of having end user revenue as the only driving force for mobile revenue through traditional download models, see how the big ad agencies are seeing mobile as a new frontier. TV viewership is declining, mobile subscription is growing...advertisement money is looking for a new home. Come to to this seminar to hear how business models will change from pay downloads to ad subsidized downloads, how ad placement will be used in mobile games and how banner ads can be used on WAP decks. Listen to industry experts talk about this greenfield area: what are the hot topics, what are the pitfalls, and where are things going?

PANELISTS:
Jim Souders - VP, NA, Action Engine
Jim brings to Action Engine over 20 years of wireless telecommunications experience working with companies such as US West, GTE, OSI and Dorado Software. Prior to joining Action Engine, Jim was Vice President of Worldwide Sales for Wavelink Corporation, a leading provider of software solutions for the development of mission-critical wireless applications and the management of wireless LAN networks and mobile devices. While at Wavelink Souders increased revenues by over 100% per year and established numerous partner alliances with equipment manufacturers, system integrators, and independent software vendors worldwide.

Jim is a native of the Northwest and graduated from Lewis and Clark College in Portland, Oregon with a Bachelor of Science degree in finance and accounting.

John deTar - Partner, Launch Ideas, LLC
John began his professional career as a leading salesperson for the Oscar De La Renta clothing line. In 1989, he joined Arlen Marketing to head up their licensing responsibilities associated with the '92 America's Cup and later joined Equity Management Incorporated, a pioneer in brand extension for large corporations. John founded Unique Event Products, a sports marketing and product development company servicing the licensing, merchandising and promotional needs of several Fortune 100 companies. In March of 2005, John created Launch Ideas, a consulting company that helps corporations understand where technology and advertising are moving in this ever changing World.

SIG CO-CHAIRS:
Atul Suri
Scott Crowder
Pattric Rawlins
Rajiv Rainier
David Lieber
Jacob Conway

DRIVING DIRECTIONS:
From Downtown San Diego:
Take I-805 north
Exit at Mira Mesa Blvd. (east)
Turn left onto Lusk Blvd, 6455 Lusk Blvd.
Building is on the right (the one with the orange and green roofs)

From North County Coastal:
Take I-5 south to I-805 south
Exit at Sorrento Valley Road/Mira Mesa Blvd. (east)
Turn left onto Lusk Blvd, 6455 Lusk Blvd.
Building is on the right (the one with the orange and green roofs)

Date:

Friday, April 28, 2006
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Location:

7:30 AM, Qualcomm Auditorium

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